6 November 2023

Guarding Your Brand New Business: 5 Tactics for Protection

By Ronald Smith

Starting a new business can be an exciting adventure, but it also demands careful attention to protect what you’ve built. So, how can you shield your fledgling enterprise from potential threats? Here are five effective strategies to keep your business safe:

  1. Register your brand

When you register your brand, you secure legal protection for your business name, logo, and other valuable assets. This step ensures that no one else can profit from your hard work and originality.

  • Shield your intellectual property
  • Intellectual property, such as patents, copyrights, and trademarks, can be invaluable to your business’s success. Safeguard your creations by obtaining proper legal rights to prevent others from copying or using them without permission.

  • Secure your online presence
  • In today’s digital age, having a strong online presence is crucial. However, it also exposes your business to cyber threats. Protect yourself by implementing robust cybersecurity measures, regularly updating your software, and training your employees to recognize and respond to online dangers.

  • Insurance coverage
  • Unexpected events, like accidents or natural disasters, can cause significant damage to your business. Mitigate these risks by investing in suitable insurance coverage. Be sure to review your policy regularly to ensure it adequately protects your assets and liabilities.

  • Guard your customer data
  • Your customers trust you with their sensitive information. Show your commitment to their privacy and security by implementing strict protocols to safeguard their data. This includes using secure payment gateways, regularly updating your systems, and educating your employees about the importance of data protection.

    By following these five strategies, you can fortify your new business against potential threats and ensure its long-term success. Remember, proactive protection is an investment in your future!

    Guarding Your Brand New Business: 5 Tactics for Protection

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    Starting a new business can be tricky. There are a lot of things to think about to keep your company safe. Here are some important ways to protect your new company, from insurance to security measures.

    Insurance for Your Business

    1. General Liability Insurance: This insurance will protect you if someone sues your company because of an accident caused by your product or service. Some industries may need extra protection, like consultants and accountants who get errors and omissions insurance to cover mistakes.

    If you’re starting a new business and you want to have company or delivery vehicles, you’ll need a separate insurance policy to cover any driving related to your business. This is called business auto insurance.

    To protect your business from damage and loss of belongings and property, such as fire or burglary, you’ll also need property and casualty insurance. This insurance is important because it helps you replace or repair any items that are lost or damaged.

    If you have employees, there are certain types of insurance you must have. The first is workers’ compensation insurance, which is required by law in most cases. This insurance covers any injuries or illnesses that happen to your employees while they are working.

    You may also be required to have unemployment insurance tax and disability insurance, depending on the laws in your state. However, there are some exceptions for sole proprietors and certain corporation owners, so it’s a good idea to check with your state’s Secretary of State office to find out exactly what insurance you need for your employees.

    So, when starting a business, make sure you consider getting business auto insurance, property and casualty insurance, and any required employment-related insurance. It’s important to protect yourself and your business from any unforeseen accidents or losses.

    Did you know that besides the usual types of insurance, there are some special ones that can help protect your company? Let me tell you about them!

    First up, we have business income interruption insurance. This kind of insurance comes in handy when unexpected events, like a fire or a natural disaster, force you to temporarily close your business. It helps cover the income you would have earned during that time, making it a real lifesaver.

    Next on the list is cybersecurity insurance. In this digital age, it’s crucial to keep your company safe from cyber threats. This insurance helps protect you in case of data breaches or cyber attacks, taking care of the financial impacts and helping you recover smoothly.

    Finally, we have key man insurance. This type of coverage steps in when a key member of your company, someone whose expertise and skills are vital, unfortunately passes away. It provides financial support to the business during this difficult transition period.

    Now, isn’t it great to know that there are insurance options that go beyond the ordinary? They can give you peace of mind and help your business stay strong and resilient. So, why not explore these additional coverage options for your company?

    Cybersecurity

    When starting a new business, it’s important to take steps to protect your company from potential data breaches. In addition to getting insurance to cover any damages, it’s crucial to be proactive in preventing these breaches from happening in the first place. By taking preventive measures against ransomware and phishing attacks, you can avoid headaches down the line.

    One of the first things you should prioritize is creating a comprehensive cybersecurity plan. To do this, I recommend hiring a cybersecurity expert who understands your business and can identify any potential threats to your company’s critical data. They will be able to explain everything in a way that makes sense to you and your team.

    Once you have a cybersecurity expert on board, it’s time to develop an action plan. This plan should outline specific steps and protocols that everyone in your company must follow to keep your information secure. It’s important to communicate these guidelines clearly to all employees and make sure they understand the importance of following them.

    With more and more employees working remotely these days, the risk of a data breach increases. This is especially true if your staff hasn’t received proper training on how to keep the company’s information safe. Therefore, it’s crucial to educate your team on cybersecurity best practices and provide ongoing training to ensure everyone stays vigilant.

    Protecting Intellectual Property

    • Trademark. A trademark is something that helps identify your business. It could be a word, a phrase, a name, a design, or even a symbol. In simpler terms, it’s something that represents your company’s goods or services. For example, it could be your company’s name, the names of your products, your logos, or even your catchy slogans.

    When you register a trademark, it means you officially protect it, so that no one else can use it without your permission. This protection is important because it ensures that other businesses don’t take advantage of your hard work and reputation. To register a trademark, you have to go to the United States Patent and Trademark Office (USPTO). It’s like getting an official stamp that says, This is mine, no one else can use it!

    But remember, registering a trademark is not a one-time thing. You have to renew it every 10 years, just like getting a new passport. This way, you can keep enjoying the benefits and protection that come with having a registered trademark.

    So, if you want to make sure your business is truly unique and protected, getting a trademark is the way to go. It’s like having your own special mark in the business world!

  • Protecting Your Work. Copyright is a way to protect creations, like music, art, movies, books, website content, and computer code, from being copied or used without permission. To get copyright protection, you need to register with the U.S. Copyright Office. This protection lasts for the creator’s lifetime and an extra 70 years.
  • Making Your Business Official

    The simplest (and cheapest) way for you to structure your new business is as a sole proprietorship. However, when you’re a sole proprietor, the state sees your company as not real, which means there’s no legal separation between you and your business. Basically, you’re personally responsible for all the legal and financial debts of your company. So, if your sole proprietorship can’t pay its bills or gets sued by a customer or vendor, your personal belongings can be taken to cover those debts.

    That’s why many new business owners decide to incorporate their companies as a C Corp or Limited Liability Company (LLC). Corporations and LLCs have limited liability because legally, the business is its own separate and unique thing. If the business can’t pay its debts or gets sued, the business owner’s assets (or the business’s investors) are usually protected.

    When starting a new business, the first step is to head to the Secretary of State’s office in your state. It may sound boring, but it’s an important part of getting things up and running. At the office, you’ll have to fill out some paperwork and pay some fees. It’s all about making sure you follow the state’s rules and stay in good standing.

    Now, let’s talk about the different types of businesses you can choose. There’s the C Corp, which requires a lot of compliance, and then there’s the LLC, which offers more flexibility in how it’s managed. Many business owners go for the LLC because of this.

    Here’s the thing – the C Corp and LLC have their differences when it comes to taxes, investors, and other stuff. To figure out which one is best for your business, it’s important to talk to your accountant and attorney. They’ll help you make the right decision.

    But here’s the good news: both the C Corp and LLC provide more protection for your personal assets than being a sole proprietor. That means your business and personal life stay separate.

    Now, let’s talk about keeping your business compliant.

    When you start a company, there are some important things you need to take care of. In most states, registered corporations and LLCs have to file something called a Statement of Information or an Annual Report. This needs to be done with the Secretary of State’s office. It’s a way for the government to keep track of key information about your business.

    But that’s not all. If your business sells products and services that are subject to sales taxes, you’ll also need to get a sales tax license. This license comes from the state tax authority office. It’s necessary if you want to comply with the law and avoid any trouble.

    Now, let’s say your company wants to do business in a state other than the one it was formed in. In that case, you might have to apply for something called foreign qualification. This is basically a way of telling the state where your business transactions are taking place that you have a presence there.

    And if you have employees who work remotely in different states, things can get a bit more complicated. You will not only need to pay payroll taxes in your home state, but you’ll also have to register in the states where your employees are working. Each state has its own rules, so it’s important to check with each one to make sure you’re following the right procedures.

    Did you know that every state has its own set of rules when it comes to economic nexus? It might sound a bit confusing, but let me break it down for you. If you’re a company operating outside of a state but reach a certain level of sales or business activity there, you’ll need to pay sales tax and follow their regulations.

    Now, I get it, this whole thing might seem overwhelming. But trust me, taking the necessary steps to protect your business from the very beginning will set you up for success down the line. It’s like building a strong foundation for a house – it’s essential!

    Luckily, CorpNet is here to help. We specialize in offering services for business formations, filings, state tax registrations, and corporate compliance in all 50 states. Plus, if you’re in a hurry, we even have express and 24-hour rush filing services available upon request. Curious to learn more? Just click here!