12 January 2024

Get Ready for Small Business Saturday 2024: Here’s What You Should Know

By Ronald Smith

I wanted to talk to you about an exciting event that’s coming up soon – Small Business Saturday 2021. I’m super pumped about it and I think you will be too!

Small Business Saturday is a special day when we celebrate and support small businesses in our community. It’s like a big shout-out to all the awesome local shops, restaurants, and services that make our neighborhood unique and vibrant.

So, what do you need to know about Small Business Saturday 2021? Let me break it down for you:

1. Date: This year, Small Business Saturday falls on November 27th. It’s always celebrated on the Saturday after Thanksgiving, so mark your calendar and get ready for some shopping fun!

2. Purpose: Small Business Saturday is all about showing love to small businesses. It’s a day to step away from the big chain stores and online shopping giants and instead support the mom-and-pop shops, family-run restaurants, and local artisans. By shopping at these small businesses, we’re helping to boost our local economy and investing in the success of our community.

3. Discounts and Promotions: Many small businesses offer special deals and promotions on Small Business Saturday. It’s a great opportunity to snag some unique gifts for your loved ones or treat yourself to something special. Keep an eye out for flyers, social media posts, and local advertisements to find out about the exciting discounts and offers available.

4. Shop Small, Shop Safe: While we’re out celebrating Small Business Saturday, let’s not forget to stay safe and follow any guidelines or restrictions put in place by our local authorities. It’s important to wear masks, practice social distancing, and wash our hands regularly. By taking these precautions, we can enjoy a fun and safe day of supporting our favorite small businesses.

5. Spread the Word: Small Business Saturday is a community effort, and your help is crucial! Spread the word about this special day by sharing it with your friends, family, and social media followers. Let them know why shopping local is important and encourage them to join in on the fun. The more people we have supporting small businesses, the stronger our community becomes.

That’s the scoop on Small Business Saturday 2021. I hope you’re as excited as I am to show some love to our local businesses. Let’s shop small, shop safe, and make this Small Business Saturday the best one yet!

Get Ready for Small Business Saturday 2021: Here's What You Should Know

If you’re a small business owner or supporter and want to learn more about Small Business Saturday 2021, I have some insights on how you can encourage shopping locally.

When is Small Business Saturday 2021?

How to Sign Up for Small Business Saturday 2021

If you’re a small business owner, you don’t have to register with any organization to participate in Small Business Saturday. It’s easy to join in, just follow these simple steps:

First, sign up on American Express’ merchant profile. Submit your business’s Employer Identification Number (EIN) and become part of the Shop Small campaign. This will give you access to valuable resources that can help your local small business make the most of the shopping holiday.

Are you a small business owner? Well, I’ve got some great news for you! Let’s get your business on the AmericanExpress Shop Small Map, so that customers can easily find your location. Trust me, it’s a game-changer!

Boost Your Business

But wait, there’s more! If your small business qualifies for American Express services, you not only get listed on the online map, but you also get a free spot in the small business online directory. How awesome is that?

Now, here’s something cool for non-retailers. You can be a Neighborhood Champion for Small Business Saturday! What does that mean? Well, it’s all about organizing local events or promotions to spread the word and get people excited about Small Business Saturday in your community. You’ll be the go-to person for making it happen!

Get Ready for Small Business Saturday 2021

Small Business Saturday is here to celebrate and support local businesses during the holiday season. Whether you’re a newbie or a seasoned Small Business Saturday participant, I’ve got ten awesome ideas to help you rock this year’s event!

1. Stay Open Longer

Since Small Business Saturday falls right in the middle of the holiday shopping frenzy, it’s important to attract customers to your store. Along with promoting the event and your fabulous products and services, consider extending your opening and closing hours. This way, you’ll encourage people to stick around and make as many purchases as possible!

2. The Incredible Deal

When it comes to holiday shopping, I want to make sure I attract as many customers to my store as possible. So, how do I do that? Well, I can engage both my existing customers and new ones by offering them special deals, discounts, and promotions. I can also organize in-store events to create a fun and exciting shopping experience.

3. Let’s Host an Event and Team Up with Other Small Businesses

To make the most of this shopping frenzy, I can plan and host an event right in my store. I can even collaborate with other small businesses to make it even more special. Not only will this allow me to inform my clients about the event, but it will also encourage them to support local businesses.

4. Get Your Website Ready for More Shoppers

As we enter this time of year, many people like you and me will be going online to look for things to buy and compare what different businesses are offering. One way we do this is by using the internet, so it’s really important for you to make sure your website is ready with special holiday content that lets customers know about the special things you have to offer.

5. Make Sure You Have Enough

Smart small businesses know that lots of people will be shopping during the holidays. It’s really frustrating for both you and your customers if you run out of things to sell. To avoid this, make sure you have plenty of everything you need before the holiday season starts and have lots of your most popular items in stock.

6. Help Out Other Small Businesses

Let’s talk about Small Business Saturday and how we can support our local small businesses. As a small business owner, it’s important to show solidarity and help each other thrive. That’s why I think it’s a great idea for you to consider participating in small business Saturday events and offering goodwill to fellow small businesses.

7. Get the Word Out on Social Media

Social media is like the modern-day word of mouth. It’s where customers go to find products, discover new things, and read reviews. By using social media, you can connect with your audience and drive more traffic to your website and shop. You can make your social media presence even stronger by posting special offers and promotions. Don’t forget to advertise on platforms like Facebook, Twitter, Instagram, and YouTube for maximum reach.

8. Spread the Word Offline with Local Ads

Just a reminder that Small Business Saturday is all about supporting local businesses like yours. And as a local business, it’s important to connect with your customers through various channels. That includes reaching out to them through local papers ads, flyers, posters, and billboards.

9. Stay in touch with an Email Series

If you have a list of email subscribers, why not create an email series specifically for Small Business Saturday? This is a great way to reach out to your customers and let them know about any special offers or promotions you have. Don’t forget to include your business hours and info on delivery options. And, of course, it’s also a nice touch to send them some holiday greetings!

10. Show your appreciation with a Giveaway

One way to show your customers how much you value their support is by offering them gifts. It’s a small gesture that can go a long way in building strong, long-term relationships with your clients. Consider giving away samples, tokens, or freebies to add to the holiday spirit. Your customers will love it, and it will keep them coming back to your business year after year.

Create or Download Images for Small Business Saturday

You can make your own marketing materials for Small Business Saturday, or if you don’t know how, you can download pre-made resources and campaign signs for free. These can be found on the Shop Small website. Additionally, you can visit American Express’ Shop Small Studio for even more posters, social media posts, and other resources to promote your business during this special shopping event.

All marketing materials from American Express for Small Business Saturday come with the logo. AMEX provides guidelines on how to use the logo correctly.