26 February 2024

Don’t Make These 10 Twitter Mistakes If You’re Running a Business!

By Ronald Smith

Today, I’m going to let you in on some Twitter blunders that you definitely want to avoid if you’re running a business. Trust me, making these mistakes can really hurt your online presence and reputation. So, let’s dive right in!

  1. Being Inactive: One big mistake is not being active on Twitter. It’s important to regularly post updates and engage with your audience. Don’t let your account go dormant!
  2. Ignoring Your Customers: If people are reaching out to you on Twitter, make sure to respond to them. Ignoring their messages can make them feel unimportant and could drive them away. So, be sure to show your customers some love!
  3. Not Using Hashtags: Hashtags are like little search engines on Twitter. They help people find your content and join in conversations. So, don’t forget to use relevant hashtags in your tweets!
  4. Being Too Promotional: Nobody likes seeing a constant stream of promotional tweets. Instead, mix things up by sharing helpful tips, interesting articles, or even some behind-the-scenes fun. Remember, it’s not all about selling!
  5. Not Monitoring Your Brand: People might be talking about your business on Twitter, whether you know it or not. Make sure to monitor your brand mentions and address any issues or concerns that come up. Being proactive shows that you care!
  6. Posting Irrelevant Content: Stay focused on your brand and industry. Sharing random, unrelated content can confuse your followers and make them lose interest. Keep it relevant and valuable!
  7. Ignoring Analytics: Twitter provides useful insights into how your tweets are performing. Ignoring these analytics means missing out on valuable data that can help you improve your social media strategy. So, take advantage of those numbers!
  8. Getting into Twitter Fights: Arguments and conflicts on Twitter can escalate quickly and damage your reputation. Avoid getting into unnecessary fights or responding to trolls. Be professional and stay cool!
  9. Not Utilizing Visuals: Tweets with visuals catch people’s attention and make your content more engaging. So, don’t forget to include eye-catching images or videos in your tweets!
  10. Forgetting to proofread: Grammar and spelling mistakes can make your tweets look unprofessional. Always double-check your tweets before hitting that ‘Tweet’ button. A quick proofread can go a long way!

Well, there you have it! These are some of the common Twitter blunders that businesses make. But now that you know about them, you can avoid these mistakes and make the most out of Twitter for your business. Good luck, and happy tweeting!

Don't Make These 10 Twitter Mistakes If You're Running a Business!

Are you new to Twitter? Still figuring out how to gain followers and connect with your existing ones? Twitter can be really helpful, but it can easily become a waste if you don’t use it correctly.

Let me tell you about 10 common mistakes that businesses make on Twitter that you should avoid:

1. Shamelessly promoting yourself

It’s okay to tweet about your business, but don’t overdo it. Remember, Twitter is a place for conversation, just like other social media platforms. It’s important to contribute something valuable to the ongoing conversation.

If you share useful content or important upcoming events, your followers will see how great your business is without you having to brag about it.

2. Tweeting the same thing over and over again

Hey there, Twitter moves pretty fast! Back in June 2012, Twitter was racking up a whopping 400 million tweets every single day. Can you imagine that? With so many tweets flooding your followers’ feeds, it’s easy for your own message to get lost in the shuffle. That’s why some businesses resort to bombarding their followers with the same tweet over and over again – like, fifty times a day! But come on, that’s just too much repetition. Your followers are gonna get tired of hearing the same thing from you.

Now, don’t get me wrong, you definitely want your followers to see your tweets. But you’ve gotta be careful about going overboard with the repetition. If you’ve got something super important to say and you want to make sure it gets seen, it’s okay to repeat it a couple of times a day for a few days. But let’s not go beyond that, alright?

So here’s an idea: Retweeting Yourself.

It’s like liking your own Facebook posts when you retweet yourself. I know you’re proud of what you’re tweeting, but retweeting yourself won’t prove it. Instead of being lazy and retweeting, try finding new ways to describe your content each time you want to repeat a tweet.

As I mentioned earlier, repeating tweets is okay as long as you do it in moderation. When you want to share the same link from a previous tweet, take the time to compose a new tweet. If you just keep retweeting yourself over and over again, you’ll end up losing followers.

4. Retweeting Mentions of Your Own Brand

Someone finally mentioned your brand on Twitter! That’s really exciting. But in the real world, would you go around repeating all the nice things people say about you? Probably not. So, apply the same rule when you’re using Twitter.

If someone mentions me, I would suggest responding with a thank you and moving on. However, if the mention includes something that your followers might find interesting, make sure to retweet it and thank the user who mentioned you.

5. Using Too Many Hashtags

Having too many hashtags in a tweet can be distracting and ineffective. It makes your tweet look like spam and people will likely ignore it. Of course, you want people to actually read what you’re tweeting, right?

Instead of overcrowding your tweet with hashtags, choose one or two keywords that are relevant to your tweet and add them at the end with hashtags.

What to Avoid

Don't Make These 10 Twitter Mistakes If You're Running a Business!

I highly recommend

Don't Make These 10 Twitter Mistakes If You're Running a Business!

6. Questions that Make an Impact

I see this all the time. Businesses often ask generic questions on Twitter like, How’s your day going? While it’s great to be casual and conversational on social media, it’s important to put some thought into the questions you ask. After all, Twitter only allows for 140 characters, so you need to consider how your followers can respond to open-ended questions in such a limited space. And what’s the purpose of your question?

When using Twitter for business, you have the opportunity to make an impact with your questions. You can choose to keep it professional or be more personal, depending on your Twitter strategy. Whichever approach you take, make sure that your questions align with your goals and target audience.

If you decide to keep it professional, focus on asking questions related to your industry:

Our key takeaway from the #US America event? How do you strike a balance between professional and personal tweets? Share your learnings. #socialmedia

If you want to make your tweets more personal, try asking a question that will get people talking:

I just had some delicious bagels for breakfast @US AmericaTrends! What did you have this morning? #morningchatter

7. Doing Things Differently

When something important is happening in your business, it’s normal to tweet more often. You might be promoting an upcoming event, running a campaign, or sharing a white paper.

However, a common mistake is to disappear from Twitter for most of the year and then suddenly appear when you have something to promote. Twitter is active all year round, and so should you be. Whether it’s a busy time or not, you can always stay engaged and active.

Every day, I make sure to check the feeds to join in on relevant conversations and share helpful content from others. This way, when it’s time to promote my own business, I can be more active and my followers are more likely to spread the word.

8. Automating Posts with Robots

I know you’re busy. Your business is busy too. You want to be part of social media, but there’s just not enough time. That’s where tweet scheduling comes in. There are many services that let you schedule tweets in advance. This feature can be really handy. I personally like to schedule tweets when I’m going on vacation or when there are a few important things I want to promote promptly.

When it comes to scheduling tweets, it’s important to strike a balance and add a personal touch. If you schedule the same tweet multiple times throughout the day, it’s pretty obvious that you’ve handed over your Twitter activity to a robot. This can have a negative impact on engagement.

Now, let’s talk about tweet length. You might be thinking, But we’re already limited to 140 characters! That’s true, but here’s where tweet length becomes important in a different way.

Sometimes, if you use up the entire 140 characters, it limits your followers’ ability to retweet you and add their own comments. So it’s a good idea to keep some characters unused, giving people the opportunity to include their own thoughts, mentions, and hashtags when they retweet your content.

Lastly, I want to mention misleading link descriptions. This is something you should avoid.

There’s nothing more annoying than when I come across an interesting tweet, click on the link, and end up on a completely different page. I want to see lots of people clicking on my links, engaging with my content, and following me, but if I mislead them with a false link description, it will only damage my reputation.

I can be interesting and catch people’s attention without tricking them by writing a tweet that both grabs their attention and relates to the link I’m sharing.

While there isn’t a magic formula for success on Twitter, avoiding these mistakes will definitely help me in my Twitter journey.

Have you noticed any common mistakes on Twitter?