18 January 2024

7 Tech Tools Every E-Commerce Business Needs To Succeed

By Ronald Smith

Lots of business owners have become really successful by selling products online. But if you want to run a successful e-commerce business, you need more than just cool stuff to sell. In fact, one of the secrets to being a top online seller is using the right technology.

Now, not all tech tools are created equal. That’s why it’s important to choose wisely. So, where do you start? Well, let me tell you about the tech tools that your e-commerce company absolutely needs to get ahead:

7 Tech Tools Every E-Commerce Business Needs To Succeed

1. A single platform to manage your online store

Have you ever noticed how e-commerce employees like myself have to juggle multiple platforms just to get our work done? Yeah, it can be a real hassle. We have to switch between a product inventory management system, a warehouse management system, and who knows what else. Not only is this a time-waster, but it’s also incredibly inefficient.

But fear not, my friend! I have a solution for you. Picture this: an all-inclusive platform that can store all your important information in one place. No more running around different systems or wasting precious time. With this platform, you can have everything you need right at your fingertips.

I’m here to help you decide if you need a one-stop-shop platform to handle all your customer data, shipping information, logistics, and more. Tradefull, the go-to e-commerce solution provider, suggests a simple way to figure it out. Just take a look at your current processes and keep an eye out for any warning signs that indicate a need for a platform change. These signs might include failing to meet shipping quality standards, missing desired delivery times, or struggling to access real-time dashboards and data. Really, any internal problem where your technology can’t keep up with your needs might mean that upgrading your management platform would be a smart move.

2. Many ways to pay

I know how important it is for you to have diverse payment options. Some folks prefer using credit cards when they shop online, while others like to use apps like PayPal. And have you heard about digital currencies? They’re getting pretty popular! In fact, Gartner predicts that by 2024, about one-fifth of big businesses will be accepting crypto.

Now, if you want to offer different payment methods, you don’t have to start from scratch. There are payment processing software options available on the market that you can use. Of course, you’ll have to pay for a subscription and some processing fees. But here’s the good news: you don’t have to worry about coding, encryption, or security if you partner with a trusted payment processor. Just make sure to do your research and find a solution that’s fast and simple. After all, nobody likes a clunky checkout experience, right?

3. AI-powered marketing programs

I’ve got some exciting news for you. Did you know that people have completely changed the way they want to shop online? Yep, it’s true! Nowadays, a whopping 80% of shoppers are looking for a more personal experience when they interact with online stores. They want to feel like the brands they love truly understand them.

Now, here’s the thing. I know you might be thinking, How on earth am I supposed to give each and every customer a customized experience? I don’t have that kind of time or staff! Well, fret not my friend, because I have just the solution for you.

Introducing AI-based marketing and communications programs! These fancy programs use the power of technology to help you create personalized interactions with your customers. With AI by your side, you can achieve levels of individualization like never before.

Imagine being able to tailor your communication to each customer’s needs and preferences. Picture a world where you can make every touchpoint with your brand feel as unique as the person experiencing it. That’s the magic of AI-based marketing and communications programs. It’s like having a personal assistant who knows exactly what each customer wants and serves it up on a silver platter.

So, don’t worry if you’re feeling overwhelmed by the idea of personalizing every single interaction. With AI, you can effortlessly provide your customers with the customized experience they crave. Embrace the power of AI-based marketing and communications programs and watch your customer satisfaction and loyalty soar!

I can teach AI software to understand what your customers want based on their past actions. Let’s say a customer ordered a jacket before. I can analyze the data and see that other customers who bought the jacket also bought a matching hat. So, I can suggest to the customer that they may want to buy the hat as well. This happens automatically, without any effort from your marketing team.

4. Essential tools for taking product photos

Not all online stores hire photographers to make their products look great. Some choose to hire outside help. But if your online store takes its own pictures or videos, you should think about investing in photography tools.

Guess what? The good news is that you can get powerful digital cameras and studio-grade items like backdrops and lights at pretty decent prices. And the best part is, once you have your own equipment, you can use it as much as you want. But here’s something important to remember: online buyers want to see exactly what they’re buying. They want to have a good idea of what they’re getting, so make sure you give them as accurate a reflection of your merchandise as possible. This will definitely help boost your sales, believe me!

5. A website that’s fresh and clean

When you’re doing an audit of your e-commerce technology, don’t forget to take a good look at your website. If it hasn’t been updated in the last year or two, it’s definitely time for a second look. Even if you’re selling on popular e-commerce platforms like Amazon or Facebook, your website is like your digital storefront. It’s what customers see when they visit your online shop, just like a brick-and-mortar store.

When it comes to technology, it’s important for your website to work well. Take a look at how quickly your pages load. Fix any errors that show up as 404. Also, be sure to check for any broken or poor-quality links, both internally and externally. While you’re doing that, focus on improving your SEO efforts to make the most of your content. Updating your target keywords will make your writing more relevant and could boost your organic search results.

6. An AI chatbot

It’s rare to find a business these days that doesn’t have an AI chatbot. That’s because chatbots make it easy for customers to get help without having to talk to a real person. The best chatbots can find information, understand questions, and give basic answers.

Although a chatbot can’t do everything, it can help reduce the number of calls and emails your support team receives. This means that team members can spend more time solving complex or tricky situations. In the end, your customers will see your e-commerce site as cutting-edge. Additionally, your customer support team will be able to accomplish more during their shifts.

7. An app for your phone

You don’t have to be a famous e-commerce company to have your own app. Many smaller companies offer mobile apps to their customers. Having a mobile app allows you to reach interested buyers and collect more data to learn about your fans.

If you don’t have someone working for you, you’ll need to pay for your app. To get the best results, find a development team or agency that can show you examples of other e-commerce apps they have worked on. Having experience makes a big difference, especially if you want people to download and use your app. Your audience won’t be impressed if your app is hard to use and doesn’t make sense.

There are plenty of technological tools, systems, platforms, and solutions available to help you grow your e-commerce business. Make sure you choose the most reliable ones so you can reach your sales, revenue, and scaling goals.