43 Important Retail Facts for Small Business Owners to Know

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In today’s ever-changing retail world, it’s essential for small business owners to stay informed about the latest trends, insights, and consumer data. By understanding retail statistics, you can make smart decisions that will improve your business, impress customers, and increase profits.

I’ve got some important info for small business owners like you. I’ve gathered stats on the retail industry that cover consumer behavior, sales strategies, e-commerce, and brick-and-mortar trends. By keeping up to date with these retail stats, you’ll be able to navigate the complex world of retail, adjust your business strategies, and take advantage of new opportunities as they come your way.

A Look at the Retail Market

A quick overview of the retail market will help you understand its current state, trends, opportunities, and challenges. These statistics will give you a better idea of where the market is heading and provide valuable insights for anyone involved in the retail market.

Retail Sales Statistics: A Quick Look

Let’s talk about a couple of interesting things that can have a big impact on our lives. First up, let’s chat about inflation and how it affects our purchasing power.

So, even though we might be earning more money than before, inflation can make it feel like we can’t buy as much as we used to. It’s like when you save up your allowance to buy something cool, but then the price goes up and suddenly you can’t afford it anymore. That’s what’s happening here.

See, even though people’s incomes have gone up by 8.3% since December 2020, the cost of things we buy has gone up too. This means that our real earnings, or the amount of stuff we can actually buy, has gone down by 5% in the same period. It’s kind of a bummer, right?

And that’s not all. This decrease in our spending power can have a negative impact on the amount of stuff that gets sold. When people can’t afford to buy as much, it means that businesses might not sell as many things. It’s like a chain reaction that affects the whole economy.

But let’s switch gears for a moment and talk about something a bit more positive. Have you ever noticed how much advertising there is these days? It feels like we’re always being bombarded with ads, whether it’s on TV, online, or even when we’re shopping at the store.

Well, guess what? Companies are actually spending a ton of money on advertising, especially in the retail industry. In fact, they’re spending more on something called retail media than they are on advertising for TV shows and movies.

So, what exactly is retail media? It’s basically when companies pay to have their products or services advertised in places where we like to shop. It’s like if you went to a store and saw a big sign for a new toy or a fun game. The store is getting paid to show you that sign, and they hope that it will make you want to buy the toy or game.

And get this – retail media spending is expected to grow even more in the next few years. It’s like companies are trying even harder to get us to notice their products and buy them. By 2024, they’re projected to spend over $55 billion on retail media. That’s a whole lot of money!

Lastly, let’s talk about something that might not surprise you. Have you ever noticed how much attention we pay to the way companies treat us as customers? It turns out, we really care about the experience they give us.

A bunch of people were surveyed, and a whopping 88% of them said that the way a company treats them is just as important as the stuff they sell. It’s like if you went to a store and the employees were rude to you, even if they had really cool stuff, you probably wouldn’t want to shop there anymore.

So, companies are starting to realize that they need to provide us with a great experience, not just good products. They want us to feel happy and taken care of when we buy from them. And honestly, I think that’s a pretty smart move on their part.

So there you have it! We’ve covered some important topics today – inflation, retail media spending, and customer experience. Hopefully, you learned something new and had fun along the way. Thanks for joining me!

Did you know that retail sales are expected to increase in the coming years? According to the National Retail Federation, sales in 2023 will grow by 4% to 6% compared to 2022, reaching a whopping $5.1 to $5.2 trillion! Last year, retail sales saw a 7% increase compared to 2021, totaling $4.9 trillion. That’s a pretty big jump!

The Rise of Online Shopping

So, here’s something interesting: even when people shop at physical stores, digital marketing plays a huge role in their buying decisions. Want to know why? Well, a survey found that 59% of in-store shoppers do online research before making a purchase. And get this, almost two-thirds of shoppers use their phones while in-store to do all sorts of things like comparing prices, reading product reviews, getting advice from friends or family, and even watching product demonstration videos. Talk about being tech-savvy!

I’ll start by sharing some interesting findings from a survey conducted by BazaarVoice. They discovered that when a product has a higher price, a whopping 80% of shoppers are actually more inclined to make the purchase in a physical store. It seems that price somehow adds value and makes people want to see and touch the item before buying. Additionally, 54% of these shoppers mention that they specifically visit a brick-and-mortar store to assess the quality of a product. They want to make sure it meets their standards before handing over their hard-earned money. And let’s not forget about the 46% who simply prefer shopping in-store because it allows them to have the item immediately. No waiting for shipping or delivery involved.

But hold on a second, my friend! Before retailers start ditching their physical stores and going all-in on the online world, here’s another survey that sheds some light on a different perspective. In this survey, a staggering 19,000 consumers were asked about their shopping habits. Can you believe that one out of every four consumers prefers a mix of both physical and digital shopping? They enjoy the best of both worlds! And wait, there’s more! An impressive 72% of these consumers actually prefer the good ol’ brick-and-mortar store for at least part of their buying journey. They find something special and comforting about physically stepping into a store to make a purchase.

Now, here’s where things get truly fascinating. Are you ready for it? Brace yourself because a surprising 81% of Gen Z consumers, those young and hip folks, prefer exploring brick-and-mortar stores to discover new products. Yes, you heard that right! They specifically choose in-store shopping to stumble upon fresh and exciting items. And what’s even more intriguing is that over half of these Gen Z shoppers view in-store browsing as an escape from the digital world. It’s like taking a break from the screens and diving into a real-life treasure hunt.

Retail Marketing: Getting to Know Your Customers

Understanding your customers is crucial in the retail industry. By segmenting the market, we can see the different needs, preferences, and buying habits of shoppers. Let’s dive into some fascinating facts about retail market segmentation that will give us valuable insights to create targeted marketing strategies and offer the right products to our customers.

Statistics on Product Categories in Retail

When it comes to online purchases, two product categories have been experiencing remarkable growth: motor vehicles and auto parts, and food and beverages. These categories were not as popular for online shopping in the past, but the pandemic has forever changed consumer behavior, leading to a surge in online sales.

Hi there! Let me tell you about the most popular product categories at Amazon. Home and kitchen take the top spot, followed by beauty and personal care, fashion apparel, and toys and games. These categories are super competitive, so sellers have to spend more on advertising.

Did you know that fashion is the most popular category for online shopping? It’s true! In fact, global retail e-commerce sales are expected to reach a whopping $990 billion by 2023. That’s more than 24% of all e-commerce revenue worldwide! After fashion, people also love buying electronics, toys, hobbies, and DIY stuff.

But what about the United States? Well, it turns out that the most popular online shopping category there is toys, hobbies, and DIY. In 2023, people are estimated to spend a massive $258.4 billion on these things. That’s more than a quarter of the total e-commerce revenue in the U.S.!

Let’s Talk about Retail Sales Across the Globe

In 2022, there were a whopping 9.1 million online retailers all over the world. Out of those, a staggering 2.5 million were based in the United States. When it comes to American vendors, 2.1 million of them sell their products on their very own e-commerce platforms. Another 3.2 million sell their goods on Amazon’s marketplace. And if that wasn’t enough, 110,000 sell their stuff through Walmart’s online marketplace. But wait, there’s more! 317,000 offer their items for sale on eBay.

Now, when we look at retailers on a global scale, we can see that 48% of them have their headquarters in North America. Coming in second place, we have Europe with 33% of the cake. Following closely behind, we have the Asia Pacific region, Latin America, and a mix of Africa and the Middle East.

Let me tell you, Latin American retail markets are really making waves! They had an enormous revenue growth of over 15% in 2021. But guess who’s still on top? North American retailers! They managed to achieve the highest return on assets with a whopping 9%!

I’m excited to share with you some fascinating information about the retail market in Europe and the exciting trends in online shopping. By 2027, Europe is projected to dominate 39% of the gift retail market! Isn’t that incredible? This is largely because countries like the United Kingdom, Germany, France, and Spain have a strong culture of gift-giving. It’s no wonder that Europe is becoming a hub for all things gifting!

Let’s Talk About Online Shopping

If you’re a retailer, it’s crucial that you keep up with the ever-changing world of online shopping. It’s shaping the retail landscape in 2023 and beyond. So, buckle up and let’s dive into the latest trends and developments in e-commerce. I’m here to provide you with valuable insights that will help your business navigate the digital retail environment with ease.

The Growth of E-commerce Retail Sales

Can you believe it? There are now over 2.64 billion people shopping online all over the world. That’s like one out of every three people on Earth! It’s pretty amazing, right? And get this: since 2022, the number of shoppers has grown by 80 million. That’s a 3.1% increase from last year!

Online shopping is becoming super popular, and it’s fueling the growth of e-commerce. Did you know that more than 79% of buyers shop online at least once a month? Yeah, that’s a lot of people! And within that group, 27% of them make online purchases every two weeks, while 22% shop online once a week. That’s a whole bunch of shopping!

In China, it’s even crazier. In 2021, there were a whopping 842 million online shoppers, which is a 7.6% increase compared to the previous year. So you can see just how much online shopping is taking off. I mean, in 2011, there were only about 194 million shoppers in China. That’s a huge jump in just a few years!

When I’m searching for and buying stuff online, I get really worried about how much the shipping is gonna cost me. It’s a big concern for 74% of shoppers like me. We also really care about being able to return stuff for free and knowing when our purchases will arrive, which is important to 68% of us. Another thing that matters to me is getting alerts when something I want is back in stock, and it turns out that 59% of shoppers agree with me. And finally, 54% of us are all about those alerts that tell us when an item is available to buy.

But it doesn’t stop there. After I make an online purchase, I have high expectations for the delivery. I want it fast! Like, 60% of shoppers expect same- or next-day delivery, or even delivery within two days. And out of those shoppers, 58% of us even want that next-day delivery to be free. We’re not messing around!

Mobile Shopping and Retail Statistics

One of the main reasons lots of people are shopping on their phones is because more and more people are using smartphones, especially in China. Like, in 2023, over 1 billion people are using smart devices and mobile phones every single day. That’s a whole bunch of people shopping on their phones!

Did you know that almost half of all people in the United States who shop online and pick up their orders in-store end up buying even more items while they’re there? It’s true! Out of the 9 million Americans who receive their online orders on-site, 47% say they frequently purchase additional items when they pick up their online purchases in-store. And another 17% say they sometimes buy extra items when they order online and pick up in-store. That means there are about 5.5 million people in the U.S. who sometimes, often, or always buy extra things.

When they asked people who use smartphones, 54% of them said they enjoy window shopping on their mobile devices. And it’s no surprise – a whopping 77% of smartphone users say they make impulse purchases on their devices just for fun.

Where You Can Buy Things

Retail sales are extremely important for businesses to connect with their customers. If you want to learn about the different ways businesses sell their products, keep reading! I’ll share some insights that can help businesses find the best ways to reach their target audiences.

Facts About Retail Sales

Having a physical store can actually help businesses sell more online. It’s like having an interactive billboard that builds trust with potential customers. After opening a physical store, brands usually get about 37% more people visiting their website in the next few months.

Businesses also benefit when they make returns easy for their customers. In 2022, 71% of retailers allowed people to return items purchased online at their physical stores. And it’s a smart move! About 80% of people who return things to a physical store end up buying something else with their refund.

Did you know that when you shop using multiple channels, you actually end up spending more money? It’s true! According to the 2022 BazaarVoice Shopper Experience Index, customers who use different ways to interact with a brand spend about 9% more than those who only stick to one channel.

Now, let’s talk about some cool shopping experiences that give you all the convenience you need. Have you ever heard of omnichannel shopping? It’s when you can buy things online and then pick them up from a physical store. It’s a win-win situation! And guess what? It actually increases store visits by a whopping 80%!

Here’s a fun fact: global searches for along my route have increased by more than 1,000% in recent years. That means people are searching for places to shop while they’re on the go! And curbside pickup is another popular search term, with boosts of over 3,000%. So you can see how much people love the convenience of shopping in different ways.

Let’s Compare In-Store Shopping and Online Retail Sales

As mobile technology becomes more and more popular for online shopping, it hasn’t quite caught up to the use of traditional computers. I find it fascinating that even though mobile devices are widely used for e-commerce, most people still prefer to make purchases on their desktop computers. In fact, on average, people tend to spend more money when shopping on a computer than on a mobile device. In the second quarter of 2022, for instance, the average value of orders made from a computer was $155, while mobile orders were just over $112. Tablet orders had the lowest average value, coming in at less than $100.

I recently came across a survey conducted by Forrester Consulting on behalf of Shopify, and it revealed some interesting insights. It turns out that about 46% of retailers are planning to invest more in digital channels over the next year. They want to make sure they’re keeping up with the changing trends and customer preferences. Some of the popular areas for investment include creating their own online stores, exploring social commerce, developing custom mobile apps, and even trying out livestream selling. It’s exciting to see how retailers are adapting to the digital landscape and finding new ways to connect with shoppers like you and me.

Did you know that almost half of American shoppers use their cell phones while in physical stores to find better prices online? That’s what a study by the Pew Research Center found. And it doesn’t stop there. Another 12% of shoppers say they’ve actually used their phones to pay for an item while they’re shopping in a brick-and-mortar store!

The Latest Retail Industry Trends and Predictions

If you want to stay ahead in the competitive retail world, you need to understand market trends and forecasts. These insights help you make smart decisions and seize new opportunities. So, let’s take a look at some key statistics that reveal emerging patterns and offer valuable predictions for the future.

Exciting Changes in the Retail Industry

As social media keeps growing and changing, retailers have more chances to sell their products. A Wakefield Research and Square survey found that 81% of retailers want to sell on more digital channels in the next year.

In 2023, TikTok will have almost 10 million people buying things on the platform. This is almost twice as many as Facebook, Instagram, and Pinterest combined. The reason TikTok is growing so much is because it’s really popular with young people, especially Generation Z. They often buy things on social media when they find something they like.

I wanted to talk to you about something pretty interesting. You see, with the economy going through tough times, people are becoming more careful about how they spend their hard-earned money. One way they’re doing that is by buying private-label products. These are products that are made by the store itself, instead of being made by a big brand.

Believe it or not, private-label products are actually selling more than branded products these days. In fact, they’re selling 300% more! That’s a lot, right? And get this, private-label products make up about 17.4% of all the groceries that are sold in the United States. That’s a big chunk!

Let me give you some examples. When you go to Walmart, you might have noticed their Great Value and Equate products. Well, did you know that around 73% of customers buy Great Value products, and about 51% buy Equate products? That’s a whole lot of people choosing the store’s own brand over the big brands out there.

Now, you might be wondering why this is a good thing for retailers. Well, let me tell you. When they sell private-label products, their profits can be even higher than when they sell branded products. Imagine that! They can earn about 25% to 30% more money from selling their own brand. No wonder they’re happy about this trend!

In 2023, sustainable products and brands will be even more important than before. Companies are coming up with new and clever ways to help the environment. One area where this matters is packaging. It may not seem like a big deal, but it can actually influence whether or not people buy a product. In fact, 86% of shoppers are more likely to buy something if it comes in sustainable packaging.

What’s Happening in the Retail Market

If retailers want to succeed in 2023, they need to have a plan for the metaverse. The metaverse is a virtual space where people can explore and interact in 3D. More and more people are getting into it. But here’s the thing: not all brands need to go all-in. A recent study found that 56% of American adults have heard of the metaverse, but only 8% are really into it.

I’ve got some news for retailers! While they may be focused on Generation Z, they should also start paying attention to the next group of shoppers. Experts say that Generation Alpha, born from 2010 onward, will grow to over 2 billion people by 2025. These young buyers already have a whopping $360 million in spending money each year. And get this – by 2030, they’ll make up 11% of the workforce worldwide.

But it’s not just packaging that environmentally-conscious consumers care about. The global market for secondhand clothing is on the rise! In 2022 alone, the resale retail market for apparel grew by a huge 30.1%, reaching a staggering $182.4 billion. And brace yourselves, because experts predict an even bigger increase. They foresee a whopping 85.5% growth between 2022 and 2026, reaching a sensational $338.4 billion in global sales of secondhand clothing.

I wanted to talk to you about something that’s been on my mind lately. It seems like prices just keep going up, and experts predict that this will continue throughout 2023. It’s called inflation, and it affects the way we buy things.

The Conference Council has a way of measuring how people feel about their income, businesses, and job prospects in the short term. It’s called the Expectations Index, and it dropped from 74 to 68.1 in April 2023. This is the 14th month in a row that the index has been below 80, which is a level that suggests there might be a recession within the next year.

How Retail Sales Impact the Economy

I also wanted to let you know how important retail sales are for both small businesses and the overall economy. They have a big influence on economic growth and can make a real difference in people’s lives. I found some more numbers that show just how significant retail sales are and why they matter in 2023.

Retail’s Role in the Economy

Wow, can you believe this? Back in 2005, the retail trade’s contribution to the U.S. value-added gross domestic product reached its highest point at 6.5%. But guess what? By the end of 2022, it dropped down to 5.8%. That’s a significant decrease!

However, don’t despair just yet. Even though the retail trade’s contribution to the gross GDP decreased, it actually started picking up steam again in the fourth quarter of 2022. In fact, it increased at a rate of 2.6% annually, following a 3.2% increase the previous quarter. Isn’t that impressive?

Now, here comes the good news. Despite facing higher borrowing costs, the U.S. economy proved its resilience at the beginning of 2023. How? Well, retail sales saw the biggest increase in nearly two years! And you know what’s driving this growth? That’s right, Americans are buying more motor vehicles and other goods. It seems like we’re on a shopping spree!

But let’s not forget the bigger picture. Retail sales not only tell us about the strength of the economy, but they also give us insight into how people are spending their extra money. Take the financial crisis in 2008, for example. When everything went downhill, people stopped shopping altogether, and retail sales hit record lows. Now that’s quite a contrast!

I want to tell you about something interesting I learned about the retail trade industry. Did you know that in 2023, over 21 million people will have jobs in this industry? That’s a lot of people! But guess what? Even though the industry has been growing by about 3.6% every year since 2018, experts predict that the growth will slow down a bit in 2023, with only a 2.6% increase in employment.

Now, let’s move on to some frequently asked questions about retail statistics. If you’re a small business owner, these are the key facts you should know:

1. What are the most important retail statistics for small business owners to know?

As a small business owner, it’s important to stay informed about the retail industry. Here are some key statistics that can help:

– Sales Growth: Keep an eye on how the overall sales in the retail industry are growing. This will give you an idea of the market trends and potential opportunities for your business.

– Consumer Spending: Pay attention to how much money consumers are spending in retail stores. This can give you insights into the purchasing power of your target market and help you make strategic decisions.

– Online Shopping: Take note of the growth in online shopping. More and more people are turning to the internet to make their purchases, so it’s essential to have an online presence and adapt to this changing trend.

– Customer Satisfaction: Happy customers are the key to success in retail. Stay updated on customer satisfaction ratings to ensure you’re meeting the needs and expectations of your target audience.

By keeping these statistics in mind, you can make informed decisions for your small business and stay ahead in the competitive retail industry.

As a small business owner, it’s crucial for you to have a good understanding of the retail landscape. This means knowing key retail statistics that can help you make informed decisions about your products, marketing strategies, and sales channels. Let’s take a look at some of the most important retail statistics you should be aware of:

Total retail sales figures:

One of the most important retail statistics to keep track of is the total retail sales figures. This tells you how much money consumers are spending on retail products overall. By monitoring these figures, you can get a sense of the overall health and growth of the retail industry.

Market trends and forecasts:

Another crucial aspect to pay attention to is the market trends and forecasts. This information provides insights into emerging trends and consumer demands. By understanding what customers are looking for, you can adapt your products and marketing strategies to meet their needs.

Consumer behavior and preferences:

Understanding consumer behavior and preferences is essential for any small business. This includes things like what products they prefer, how they shop, and what influences their purchasing decisions. By keeping an eye on this data, you can tailor your offerings and marketing messages to effectively reach your target market.

E-commerce growth rates:

E-commerce is a rapidly growing sector of the retail industry. It’s important to monitor the growth rates of online sales, as this can impact your business. By staying informed about e-commerce trends, you can decide whether to expand your online presence or optimize your brick-and-mortar store.

Retail sales channels’ performance:

Finally, it’s crucial to track the performance of different retail sales channels. This could include online marketplaces, social media platforms, or physical stores. By monitoring how well each channel is performing, you can allocate your resources effectively and maximize your sales.

So, how can you keep an eye on retail sales trends in your industry?

There are several ways you can monitor retail sales trends in your industry:

1. Research: Stay informed by reading industry reports, articles, and blogs. This can give you valuable insights into the latest trends and shifts in consumer behavior.
2. Networking: Attend industry events and trade shows to connect with other professionals in your field. This can help you stay updated on the latest developments and exchange valuable information.
3. Analytics: Take advantage of data analytics tools to track your own sales performance and compare it to industry benchmarks. This will give you a clear picture of how your business is performing relative to the market.
4. Customer feedback: Listen to your customers! Actively seek their feedback and pay attention to their needs and preferences. This can provide valuable insights into emerging trends and help you make data-driven decisions.

By staying informed and keeping an eye on retail sales trends, you can make informed decisions that will help you stay competitive and agile in the ever-changing retail environment. So don’t underestimate the power of knowledge!

If you want to know about what’s happening in retail, there are a few things you can do. First, keep an eye on trusted sources like industry reports, news outlets, and trade publications. They’ll give you the latest news and trends in your industry. You can also attend webinars, conferences, and workshops to learn more about what’s going on in the retail world and get some tips on how to succeed.

So, what does the future hold for retail, and how can you get ready for it?

I want to talk to you about the future of the retail market. It’s really interesting to see how things are changing! Right now, e-commerce is growing like crazy, and that’s definitely going to continue. People love shopping online because it’s convenient and easy. But that doesn’t mean physical stores are going away completely. In fact, a lot of retailers are starting to use what they call ‘omnichannel’ strategies. That means they’re finding ways to connect their online and offline stores, so you can shop wherever and however you want. It’s all about giving customers personalized experiences and making sure they have options.

If you’re a small business owner, you should definitely be thinking about this. It’s important to have a strong online presence. That means having a great website that’s easy to use, especially on mobile devices. A lot of people shop on their phones these days, so you want to make it as easy as possible for them. You should also think about using social media to promote your business and reach more customers. It’s a great way to connect with people and build relationships.

Another thing to consider is using data to make better decisions. With all the information available these days, it’s really important to use it to your advantage. By looking at things like customer behavior and preferences, you can figure out what people want and give it to them. It’s all about understanding your target audience and adapting to their needs.

So, to sum it up, the retail market is changing, and as a small business owner, you need to change with it. Focus on your online presence, invest in mobile and social commerce, and use data to make smarter decisions. By doing these things, you’ll be able to engage with your customers and provide them with the personalized experiences they’re looking for.

Now, let’s talk about how in-store and online retail sales compare and what that means for your business.

In today’s retail world, both traditional brick-and-mortar stores and online shopping play important roles. Over the years, online sales have been growing rapidly, offering customers convenience and a wider range of products. With the ability to compare prices easily, e-commerce has become increasingly popular.

For smaller retailers, it’s essential to adopt an approach that encompasses both physical stores and online platforms. This approach, known as omnichannel, allows you to engage with customers through various touchpoints.

To succeed, you should focus on strengthening your online presence, optimizing your mobile experiences, and ensuring seamless integration between your physical and online stores. Additionally, it’s crucial to continue prioritizing outstanding customer service, personalized experiences, and competitive pricing to stay relevant and attract customers in this ever-evolving retail environment.

So, what are some of the important retail trends and technologies you should be aware of?

Let’s talk about some exciting stuff happening in the retail world. There are a few important things we should keep in mind, like the growth of e-commerce, the rise of omnichannel retail, the power of personalized marketing, and the impact of social commerce on businesses like ours. Technology is a big player in the retail game, too. Things like artificial intelligence, augmented and virtual reality, and mobile payments are changing the way customers experience shopping. So, to stay ahead of the competition, it’s essential that we stay up to date with these trends and consider adding relevant solutions to our business.

Now, how do you find information on global retail sales, and why is it crucial for our business?

It’s important for your business to understand global retail sales because they can give you insights into international trends, opportunities, and challenges that might impact your industry. So how can you find reliable information on global retail sales? Well, you can start by accessing trustworthy sources like market research reports, industry publications, and statistical databases. Some reputable sources include Statista, eMarketer, and the World Bank. These sources can provide you with valuable data and insights.

But don’t stop there! Following news outlets that cover global retail sales and attending webinars and conferences focused on this topic can also give you valuable insights. Staying informed and connected to the industry can help you stay ahead of the game and make informed decisions for your business.

Now, let me tell you what resources the National Retail Federation offers to small business owners seeking retail statistics and insights.

If you are a small business owner looking for information and insights about the retail industry, the National Retail Federation (NRF) has got you covered. They have a lot of helpful resources available on their website, such as research reports, articles, and infographics. These cover a wide range of topics, including market trends, sales forecasts, and consumer behavior.

But that’s not all! The NRF also organizes events, webinars, and conferences that are really useful for networking and learning. By becoming a member of the NRF, you can get access to exclusive content, research, and educational resources. This will help you stay up-to-date on the latest developments in the retail world and make informed decisions for your small business based on real data.