6 December 2023

30 Ways to Promote Your Real Estate Business

By Ronald Smith

Are you ready to make your mark in the real estate world? I know I am! Let me share with you some valuable marketing tips that will help you stand out from the crowd.

1. Create a professional website: Having a user-friendly and visually appealing website is essential in today’s digital age. It’s like having a virtual office that never closes.

2. Optimize your website for search engines: By using relevant keywords and meta tags, you can improve your website’s visibility on search engines like Google. This will make it easier for potential clients to find you.

3. Share engaging content on social media: Utilize platforms like Facebook, Instagram, and Twitter to showcase your expertise and connect with your audience. Share useful tips and advice to establish yourself as a trusted authority in the industry.

4. Host virtual open houses: In a world where social distancing is crucial, offering virtual tours and open houses can help you reach a wider audience. Utilize video platforms like Zoom or create captivating 3D tours.

5. Utilize email marketing: Collect email addresses from your website visitors and send them regular newsletters or updates about new listings, market trends, and tips for homebuyers or sellers.

6. Collaborate with local businesses: Partnering with local businesses, such as interior decorators or home improvement stores, can help you expand your reach and attract new clients.

7. Attend networking events: Face-to-face interaction is still valuable in the real estate industry. Attend local networking events or join professional organizations to connect with potential clients and industry peers.

8. Offer free consultations: Provide free consultations to potential clients, where you can showcase your expertise and discuss their real estate needs. This builds trust and establishes you as a reliable resource.

9. Create a YouTube channel: Share video content on YouTube, showcasing your listings, providing advice, or offering virtual tours. YouTube is the perfect platform to visually engage with potential clients.

10. Showcase client testimonials: Display positive reviews and testimonials from satisfied clients on your website and social media platforms. This will help build trust and credibility with potential clients.

11. Partner with influencers: Collaborate with influencers in your niche to promote your real estate business. They can share your listings, tips, or advice with their followers, expanding your reach.

12. Take advantage of local SEO: Optimize your website for local searches by including location-specific keywords. This will help potential clients in your area find you more easily.

13. Create informative blog posts: Share helpful articles and blog posts on your website that address common questions and concerns of homebuyers and sellers. This positions you as a knowledgeable source.

14. Utilize Google AdWords: Use Google AdWords to target specific keywords and appear at the top of search results. This can be a cost-effective way to generate leads.

15. Offer referral incentives: Encourage satisfied clients to refer your services to their friends and family by offering referral incentives, such as discounts or rewards.

16. Participate in community events: Get involved in local charity events, sponsor sports teams, or volunteer in your community. This demonstrates your commitment to the neighborhood and helps you connect with potential clients.

17. Use high-quality imagery: Invest in professional photography for your listings. High-quality images will make your properties stand out and attract more interest from potential buyers.

18. Create a monthly newsletter: Send out a monthly newsletter to your email subscribers, featuring market updates, tips for homebuyers and sellers, and latest listings. This keeps you top of mind with your audience.

19. Attend trade shows: Set up a booth at trade shows or real estate expos to showcase your business and connect with potential clients. Offering promotional materials like brochures or branded merchandise can leave a lasting impression.

20. Get involved in online communities: Join real estate forums or online communities where you can contribute valuable insights and advice. This helps you establish yourself as an industry expert.

21. Develop a strong personal brand: Build your personal brand by showcasing your expertise, values, and unique selling points. This will help you stand out in a competitive market.

22. Use virtual staging: Virtual staging allows you to showcase the potential of a property using digital furnishings and decor. This can help potential buyers visualize themselves in the space.

23. Invest in online advertising: Consider running online ads through platforms like Facebook or Google to target potential clients in your area. This allows you to reach a specific audience and increase brand awareness.

24. Offer educational workshops: Host educational workshops or webinars where you can share insightful information about the real estate market, home buying process, or investment tips. This positions you as a trusted advisor.

25. Build relationships with local media: Connect with journalists or bloggers who cover real estate news in your area. Offer to provide expert opinions or insights for their articles or features.

26. Utilize drone photography: Drone photography can provide stunning aerial views of properties, giving potential buyers a unique perspective. This can set your listings apart from the competition.

27. Stay active on review platforms: Monitor and respond to reviews on platforms like Google My Business or Yelp. Positive reviews show potential clients that you provide excellent service.

28. Offer virtual consultations: In addition to in-person consultations, offer virtual consultations through video calls. This accommodates clients who prefer remote interactions and expands your reach beyond your local area.

29. Develop a referral network: Build relationships with professionals in related industries, such as mortgage lenders, home inspectors, or lawyers. By referring clients to each other, you can create a network of trusted resources.

30. Stay informed about market trends: Continuously educate yourself about the latest market trends and changes in the real estate industry. This helps you stay ahead of the competition and provide valuable advice to your clients.

So, now you have 30 powerful marketing strategies to supercharge your real estate business. By implementing these tips, you’ll be well on your way to success. Remember, marketing is all about connecting with people and showcasing your expertise. Good luck!

30 Ways to Promote Your Real Estate Business

In the crowded real estate industry, it’s hard for new small businesses to stand out. But with a unique marketing strategy, you can set yourself apart and achieve lasting success. So, what does that strategy look like?

First, you need to use some simple local and online marketing tactics to get your business noticed. Then, you’ll need to come up with creative ideas to make your real estate business shine brighter than the competition. And finally, you’ll want to use your industry knowledge to connect with others and create valuable partnerships.

If you want your real estate business to thrive in a crowded market, here are 30 marketing tips to help you make your mark.

Contents

Tips for Real Estate Marketing

If you want to be successful in real estate, you need to come up with lots of great marketing ideas. It’s not enough to just use the usual marketing strategies – you have to think outside the box and use some industry-specific tricks as well. I recommend trying a mix of different strategies to reach your target audience.

Traditional Real Estate Marketing

When it comes to marketing, it’s important to start with the basics. Before you can focus on standing out or using specific tools in your industry, you need to make sure people in your community can find you. These strategies are not only important for real estate businesses, but for other types of businesses as well. They lay the groundwork for a successful real estate venture. Think of these traditional marketing ideas as the first step in developing your overall marketing plan.

1. Get a Photographer for Your Real Estate Business

If you want to impress potential buyers and clients with your listings, it’s crucial to have amazing photos. And let’s face it, real estate photography is not something I recommend doing yourself. It’s a skill that is best left to the professionals.

So, how can you find these amazing photographers? Well, you have a few options. One way is to search online in your area for photographers who specialize in taking stunning interior shots. Another option is to check out the photo credits on other real estate agent websites. This can give you an idea of the photographers they have worked with in the past.

Once you have found some talented photographers, it’s time to bring them along when you meet with clients. When the clients are ready to stage and list their home, the photographers can capture shots of each room, as well as the exterior and surrounding area. These photos will be a key part of your marketing strategy and can help create a great first impression before the open house.

30 Ways to Promote Your Real Estate Business

Step 2: Creating a Website

Just like any other business, real estate agents need to have a great website. It should be a place where potential clients can easily learn about the advantages of working with you, and most importantly, get in touch when they’re ready to buy or sell a property. Make sure to include listings of available properties, contact information (including an email address), and a short biography that gives people in your area a sense of who you are. Additionally, adding a blog, social media buttons, and links to your listings on other platforms can make it easier for people to connect with you and get all the information they need to make a decision.

Step 3: Encourage Sharing

Selling houses is easier when other people help me out. I know that my friends and family often share listings through email, text, or social media. That’s why I make sure to have share buttons on my website. It’s a simple way for them to involve others with just one click.

4. Spread the Word with Business Cards

As a real estate agent, I don’t always have to go big with my marketing. Sometimes, it’s about connecting with people in my community. That’s why I hand out business cards to everyone I meet and other business owners in town. You never know who might need my services. I even leave extras with movers or home improvement contractors, just in case.

30 Ways to Promote Your Real Estate Business

5. Providing Valuable Information

Before buying or selling a home, many people turn to the internet for guidance. If I can give you helpful information about the process, you might be more likely to reach out to me when you’re ready. For instance, I can write blog posts about the best neighborhoods for families in our city or the different types of home loans available for first-time buyers.

6. Offering a Special Resource

In my marketing efforts, I can also create content with added value that aims to generate leads. One example is offering a free, downloadable ebook that guides you through the entire home-buying process. If you’re interested, all you need to do is enter your email address to receive a copy. By doing this, I can add you to my email marketing list and nurture these leads by inviting you to future events like open houses.

30 Ways to Promote Your Real Estate Business

7. Create Awesome Videos

Want to make your real estate listings stand out from the rest? Well, you’re in luck! Instead of just using photos, you can take it up a notch by creating video walk-throughs. These videos will make potential buyers feel like they’re actually walking through the property. Pretty cool, huh? Not only will this impress buyers, but it will also show potential sellers that you’re willing to go above and beyond for your clients. Talk about going the extra mile!

8. Get Noticed with Local Search Ads

So, you’re looking to attract more clients in your area? One of the best ways to do that is by purchasing local search ads on Google. Think about it – when people are searching for real estate agents in your area, they’re going to turn to Google first. By having your ad displayed at the top of those search results, you’ll be putting yourself right in front of potential clients who are ready to make a move. It’s like having a primo spot at the front of the line!

9. Utilize Your Social Profiles

So, I’ve got some awesome info to share with you about social media. It’s a really cool way to connect with people in your community and share all kinds of helpful stuff. I mean, how great is that?

Now, here’s what you can do. First, pick a few social media platforms that you like. It could be Facebook, Instagram, or whatever floats your boat. The important thing is to choose platforms where you can post regularly.

Once you’ve got your platforms locked in, it’s time to get creative! Start by sharing some awesome photos of the properties you’re selling. Show off those beautiful homes! And don’t forget to provide some helpful tips for buyers and sellers. People love getting tips and tricks, so give ’em what they want!

Oh, and one more thing. It’s always a good idea to share information about your community. Let people know what’s happening, what’s cool, and what’s going on in your neck of the woods. This helps you build a real connection with your audience.

10. Stay in touch with your peeps using email

Let’s talk about email marketing. It’s not just about getting a bunch of email addresses and bombarding people with your services. Instead, think of it as a way to build relationships and provide value to your clients.

One great idea is to segment your email list. This means dividing your subscribers into different groups based on their interests or needs. By doing this, you can send them content that is tailored specifically to them.

For example, let’s say you have a first-time home buyer’s guide and people signed up for it. Instead of sending them generic information, you can send them emails that are all about buying a home. This way, you’re giving them exactly what they’re looking for.

Now, let’s think about those clients who have already bought a home with you. They don’t need information about buying a home anymore. Instead, you can send them emails about community events happening in their area or provide them with general tips for homeowners. By doing this, you keep them engaged and interested in your services.

By segmenting your email list and providing tailored content, you build strong relationships with your clients. And when they’re ready to move again, guess who they’ll call or email? That’s right, it’ll be you!

30 Ways to Promote Your Real Estate Business

Revolutionary Real Estate Marketing

Now that we have the basics covered, let’s dive into some innovative thinking. These real estate marketing strategies go beyond what other professionals in your area typically do. They will help you break through the noise and promote your company in a way that truly sets it apart from the competition.

11. Offering a Free Moving Truck

Once your clients have completed the process of buying or selling a home, they will likely need assistance with moving. By providing a complimentary moving truck as part of your services, you make the whole process easier for them. This unique offer not only adds value for your clients, but also helps your business stand out. Collaborate with a local moving company or truck provider to negotiate a special discount. Then, make sure to highlight this offer on your website and in local advertisements.

12. Get a Writer on Board!

Hey there, property owners! I know how important it is to have great pictures of your properties, but did you know that compelling words can make a huge difference too? If you’re too busy to come up with captivating stories for each property, why not hire a writer? They can create vivid descriptions that help potential buyers imagine themselves living in your area or in a specific property. Pretty cool, right?

13. Team Up with Local Businesses

There are so many other businesses that specialize in helping people who are looking for a new home, like companies that improve homes, movers who help with the move, and brokers who assist with mortgages. Why not team up with these businesses and refer customers to each other? You could also join forces and offer combined services, making it easy for customers to find all the help they need in one place. Another idea is to split the cost of local or online advertising campaigns. Even if you don’t form official partnerships, you can still reach out to these businesses, promote them on social media or your website, and boost your own visibility in the community.

14. Give Remarketing a Try

Did you know that many people like to look up information about houses before they’re even ready to move? It’s true! And with remarketing, I can reach out to those people who have already visited my listings or website before. This gives me a better chance of getting their attention when they’re actually ready to start their search. It’s pretty cool, right?

15. Throw a Party

Realtors like me understand how important it is to hold an open house. But if I really want to engage more people, I can think outside the box and organize local events that anyone can attend, even if they’re not interested in a specific property. I could host a fun happy hour or a simple networking gathering where I can meet potential buyers and sellers in a relaxed atmosphere. I would hand out my business card and share my unique selling points so that they can easily contact me when they need my services.

16. I Can Answer Questions on My Website

Not only will a FAQ section on your website help you attract potential customers, but it can also generate qualified leads from online searches in a snap! Let’s say someone is scouring the internet for information about how can I obtain a certificate of occupancy in [city]? Chances are, they’re gearing up to sell their house. If your answer pops up on the top search results page, they can easily click on your website and get in touch with you immediately. Take note of the questions your clients frequently ask during the early stages so you can include them in your FAQ section.

17. Get Creative with Lifestyle Videos

Did you know that besides creating individual videos for each property, you can also make videos that sell a whole lifestyle? By promoting the general feeling that people can experience when they buy a home in your area, you can get potential buyers excited and also position your brand in a positive light. You can highlight fun local attractions, showcase the beautiful architecture of homes in your location, or even talk about other selling points that make your area a great place to live.

18. Get Creative with Infographics

Have you heard about infographics? They’re simple images that share interesting statistics and fun facts. As a realtor, you can use infographics to promote cool features about homes in your area or share details about specific neighborhoods. Once you’ve created them, don’t forget to share them on social media! You never know, they might just go viral. And don’t forget to include your branding and links to your website and social profiles, so that people who find your graphics online can easily find you too.

19. Create a Fun Quiz About Your Area

I’ve got a really cool and fun idea for you! Let’s make a quiz to test how well people know our amazing city. We can put it up on our website or social media channels and encourage folks to share their scores with their friends. And guess what? At the end of the quiz, we can add a little blurb or a link to our email or website. That way, anyone looking for real estate services will easily find us!

20. Start a Referral Program

Referrals are super important for a successful real estate business. But guess what? Not many people have programs in place that actively encourage clients to spread the word about them. So, here’s what we can do: let’s come up with some awesome incentives or rewards for our past clients who refer us to their friends and family. It’s like a win-win for everyone!

The Inside Scoop on Real Estate Marketing

In the world of real estate, there are many unique tools and ideas that can help you connect with the right people. The key is knowing how to use them effectively. These special marketing tips, known only to insiders, can help you make the most of the industry-specific resources available to you. You can use these ideas not only to attract potential clients, but also to market yourself to other agents. Whether you want to increase the visibility of your listings with buyer agents or expand your team, these tips can help.

TIP 21: Turn the Tables on MLS

Did you know that online listing platforms have a cool feature that lets real estate agents like me find other agents who have clients searching for homes in a specific area? It’s called reverse prospecting on a multiple listing service (MLS). Using this feature, I can find agents who have clients wanting listings that are similar to the ones I have to offer. Once I find these agents, I can reach out to them and inform them about my new listing. This way, they can easily share the information with their clients who are interested, which can help speed up a potential sale.

22. Give Virtual Staging a Shot

When staging a home, it’s important to help clients envision themselves living there. While staging in person is helpful, not everyone will be drawn to the same style choices. That’s where virtual staging software comes in. By using this technology, I can create different room setups with a variety of furniture and decor. This allows me to cater to different tastes and even lets clients add their own personal touches to the home.

23. Try Hosting Webinars

If you want to share important information with people looking to buy or sell homes in your area, or if you want to connect with other realtors, webinars can be a great tool. Choose a topic that is valuable to your target audience and consider inviting a co-host to reach even more people. At the end of the webinar, you can give a short sales pitch to attract new clients, expand your team, or build positive relationships with other realtors who you might want to collaborate with in the future.

24. Make sure your profile is complete on real estate websites

When it comes to looking for homes online, lots of people use popular sites like Zillow and Trulia. These websites are great because you can browse through all the listings on your own. But did you know that each listing also has information about the realtor? This information is there so interested buyers can get in touch with you. Instead of just putting your name and contact details, why not take advantage of this opportunity to show off what makes you unique? Fill out your whole profile and use it as a chance to let potential clients know why they should choose you. Think of your business page as a way to market yourself, not just a standard form. This way, you can make your listings stand out from the rest on those platforms.

25. Share Your Knowledge in Local Publications

You know, a lot of towns and cities have their own newspapers, magazines, and websites that local folks just love. These publications are really popular with people who own homes in the area or are thinking about buying or selling. It’s a smart move to write guest articles or blog posts for them. This way, you can show off your expertise and get some recognition in town. You could write about topics that homeowners and potential buyers or sellers are interested in, like how to get a loan for a house or how to make your home look great when you’re selling it. Anything that might help people who are thinking about moving. Even if not everyone who reads what you write is currently in the market for a home, they might remember your name in the future because you gave them some useful information in their favorite local reads over the years.

26. Join forces with agents in different communities

When it comes to working in areas where buying second homes is common, I find it helpful to connect with agents from different states or regions. By teaming up with them, we can refer clients to each other, adding extra value to our services. Not only does this benefit our clients, but it also helps us increase our visibility in those markets. So, I recommend reaching out to people at conferences or online to establish these valuable relationships.

27. Get Involved in Local Groups

Do you want to increase your visibility in the community? Well, your local chamber of commerce and other business groups can lend a hand! They can be especially helpful when it comes to connecting with other realtors. Even though we may be competitors, it’s important to build positive relationships. These relationships can make a big difference when it comes to marketing your listings and closing sales quickly. Plus, networking can also introduce you to other trusted businesses that buyers and sellers rely on, like home improvement professionals, interior designers, contractors, and more.

Tip 28: Share Content from Other Local Businesses

Did you know that you don’t have to come up with all the content for your blog or social media by yourself? No kidding! I’ve got a great idea for you. Why not find some awesome blog posts and insights from other realtors, moving companies, and financial institutions in your area? You can share them with your online audience and add value to your platform in a quick and easy way.

And guess what? When you share other people’s content, they’re likely to appreciate the shout out. It’s like giving credit where credit is due! Not only will this help you build goodwill with others, but it can also help increase your reach even more in the future. It’s a win-win situation!

28. Let’s Get Chatting!

There are many local business groups and industry organizations that hold online events like Zoom conferences and Twitter chats. These events provide opportunities for members to share resources and connect with other professionals. I recommend finding chats that are relevant to your market or real estate expertise. By participating in these chats, you can share your insights, ask questions, and make meaningful connections with other professionals. This can lead to valuable partnerships within the real estate industry and potentially help you expand your team.

30. Promote your business on Zillow

When you’re trying to market a real estate listing, it’s important to go where most of your potential customers already spend time. Zillow is the most popular platform for people searching for homes, with 36 million monthly visits. So if you want to advertise your listings effectively, promoting them on this platform is a great way to sell homes faster, attract clients, and ultimately run a more successful business that clients will recommend to others.

Smart Ideas for Real Estate Marketing

The real estate industry is thriving in various markets across the country, which makes it challenging for small businesses to stand out. To ensure long-term success in this competitive field, it’s crucial to develop a unique marketing strategy. But what exactly does that strategy entail?

Traditional and Digital Marketing Techniques

If you want your real estate business to be seen, you have to use both local and online marketing techniques. Once you have that foundation, you can start coming up with unique ideas to make your business stand out. And if you use your inside knowledge wisely, you can form partnerships and gain traction in the industry. Here are 30 unconventional tips to help you market your real estate business and thrive in a crowded market.

Thinking Outside the Box

Now it’s time to think creatively. These ideas go beyond what everyone else is doing and can really make your business shine. Use these strategies to make a lasting impression on potential clients.

Insider Secrets for Success

Want to make your mark in the real estate industry? Well, I’ve got some insider tips that can help you out. By leveraging the unique platforms and concepts in real estate, you can connect with the right people – clients and fellow agents – and really make a splash in the market. Ready to take your real estate business to new heights? Let’s dive in!

Get Creative: Elevate Your Real Estate Business

When it comes to marketing your real estate business, you need to think outside the box. Sure, there are traditional tactics that work, but to really stand out, you’ve got to bring something new to the table. That’s where these innovative approaches come in. They’ll help you create a killer local and online marketing strategy that will grab the attention of your target audience and make you shine in a sea of competition.

Boost Your Online Presence

In the fast-paced world of real estate, it’s crucial to stand out from the competition. And one of the best ways to do that is by making sure you’re visible online. This means using different digital marketing tactics to catch the attention of people surfing the web. So let’s talk about some strategies you can embrace to make sure your real estate business gets noticed.

First and foremost, you need to optimize your website for search engines. This means making sure that when people search for real estate in your area, your website shows up in the results. You can do this by using keywords that are relevant to your business throughout your website and by making sure your website is fast, easy to navigate, and mobile-friendly.

Another strategy you can use is leveraging social media platforms. Social media is a great way to showcase the properties you have for sale or rent. You can post pictures and videos, write engaging descriptions, and even host live virtual tours. Plus, social media platforms allow you to target specific demographics, so you can make sure your posts are reaching the right audience.

Finally, online advertising tools can be incredibly effective in boosting your online visibility. You can use tools like Google Ads or Facebook Ads to create targeted ads that will appear to people who are likely to be interested in your services. These ads can help drive traffic to your website and increase brand awareness.

By embracing these strategies, you can reach a wider audience, strengthen your brand’s presence online, and ultimately attract more clients. So take the time to optimize your website, get active on social media, and try out online advertising. Your efforts will pay off in the form of increased visibility and more business.

Conclusion