26 February 2024

14 Easy Tips for Taking Photos of Your Business’s Products and Services

By Ronald Smith

I’ve got some great tips to help you capture stunning photos of your business’s products and services. Whether you’re new to photography or just want to up your game, these tricks will make your pictures shine. So grab your camera and let’s get started!

1. Find the right lighting: Lighting can make or break a photo. Look for natural light or use soft, diffused lighting to highlight your subject and bring out its best features.

2. Use a clean background: Keep the focus on your products by choosing a simple, clutter-free background. This will make them stand out and look more professional.

3. Experiment with angles: Don’t be afraid to try different angles. Get up close and capture unique perspectives to make your photos more captivating.

4. Show the details: Zoom in on the small details that make your products special. This will help customers see the quality and craftsmanship.

5. Use props: Props can add interest and help tell a story. Choose items that complement your products and create a cohesive look.

6. Capture people using your products: Show how your products or services can be enjoyed by including people in your photos. This adds a personal touch and helps customers envision themselves using your offerings.

7. Keep it consistent: Maintain a consistent style and color scheme across your photos. This will create a cohesive look and help customers recognize your brand.

8. Edit with care: Enhance your photos using editing software, but be cautious not to overdo it. Keep the edits natural-looking to maintain authenticity.

9. Use a tripod: Keep your photos steady and avoid blur by using a tripod. This will ensure your images are sharp and professional-looking.

10. Get creative with backgrounds: Experiment with different textures and patterns for your backgrounds. This can add depth and visual interest to your photos.

11. Use the rule of thirds: Divide your frame into thirds, both horizontally and vertically, and place your subject along these lines. This will create a visually appealing composition that draws the viewer’s eye.

12. Tell a story: Use your photos to tell a story about your business and its products. Show how they can make a difference in people’s lives or solve a problem.

13. Find inspiration: Look at other businesses’ photos for inspiration. See what works well and try to put your own unique spin on it.

14. Practice, practice, practice: The more you practice, the better you’ll get. Take lots of photos, experiment with different techniques, and have fun with it!

So there you have it – 14 easy tips to help you take amazing photos of your business’s products and services. Remember, practice makes perfect, so get out there and start snapping!

14 Easy Tips for Taking Photos of Your Business's Products and Services

We live in a very visually focused world. So if you want to start a business, you need to have captivating images. The type of images you need will depend on whether you offer products or services. However, there are techniques you can use to enhance your images for both products and services. Check out the tips below for taking business photos.

Tips for Taking Business Photos of Products

Show Every Angle

When customers only have a few photos to rely on in order to understand what your product is like, rather than having the actual product right in front of them, you need to try and recreate that experience as accurately as possible. Show them what your product looks like from different angles, such as the front, back, sides, underneath, above, inside, and any other perspectives you can think of.

Include Close-ups

When I’m taking pictures of my product, I always make sure to capture it from different angles and views. It’s important to show every detail, but I also like to include a close-up or two. These close-ups give customers a real sense of the quality of my materials and the feel of my product.

Getting the Lighting Just Right

Lighting is everything when it comes to taking great photos, especially when showcasing products. If the lighting is inadequate, customers won’t be able to see my product properly. On the other hand, harsh lighting can create distracting shadows that take away from the image. That’s why I always try to find soft, natural light. Luckily, I have a window nearby that provides beautiful light. If you don’t have access to natural light, you can consider investing in professional lighting equipment. This way, you can add light to multiple sides of your product, ensuring it looks its best in photos.

Why a Light Box Might Be a Good Idea

When it comes to taking pictures of your products, having the right lighting can make a big difference. That’s where a light box comes in handy. Imagine a box with a plain background and spaces that let light in from the top and sides. This creates even lighting for your product. You can buy one or make your own using a box, paper, and a few lights.

Show the Products Being Used

It’s also a good idea to show your products in action. This way, customers can see how they work and what they’re like in real life. For example, if you sell clothes or accessories, it’s helpful to have photos of the products on their own with a plain background. But it’s also nice to show them being worn by someone. This gives customers a better idea of what the product will look like when they wear it.

Avoid a Busy Background

Adding different backgrounds or props to your photos can be a fun way to enhance them. It can also be a good fit for your business, depending on your products and style. However, it’s important to be careful not to overwhelm the image. The main focus should always be on your product. So if you decide to use any props or backgrounds that are not plain white, make sure they are minimal and highlight your product in the best possible way.

Show Scale with Props

While it’s important not to overcrowd your product images, including at least one photo that shows the product alongside something of known size can be helpful for customers to understand the scale. For example, if you sell jewelry, you might show your necklace pendant next to a coin. Or you could take a picture of a small product in your hand, or a large product like furniture in a room setting.

Tips for Business Photography with Services

Show the People Behind Your Business

When your business offers services instead of products, finding the right images for your website and marketing materials can be a bit challenging. However, since your customers will be working closely with your team, it’s crucial to introduce them to the faces behind your business. You can showcase your leadership team or the team members who directly interact with customers while providing services.

Capture the Action

Candid photos of your team members in action can be more exciting and impactful compared to staged pictures. If you offer services in home repair, include some shots of your team working on projects. If you provide consulting services, display photos of yourself engaging with clients.

Plan Ahead for the Perfect Shot

If you want your action shots to really pop and feel natural, there are a few things you need to do before you start. First, set up your camera on a tripod facing the area where you or your team will be working. This will help keep your shots steady and avoid blurriness. Next, choose a fast shutter speed to freeze any movement and keep your image sharp. And don’t forget to take multiple shots throughout the process so you have plenty to choose from later.

Get Creative with Angles

It’s also a good idea to experiment with different angles and perspectives when taking pictures. Let’s say you’re in the business of altering clothes. You could take some shots that show your whole workspace, but don’t be afraid to get up close and capture the details of stitching on different garments. Play around and find the angles that really highlight what you’re working on.

Showcase the Highlights

When it comes to providing services, there are a lot of things to consider. First, there’s the planning stage, where I carefully lay out all the details. Then, there’s the stage where I reach out to potential clients and gather them together. After that, it’s time for the actual work to begin. And finally, I need to keep track of the financial side of things by doing some bookkeeping.

Now, not every stage in this process is equally exciting to document. Let’s be honest, no one really wants to see me sitting at a desk crunching numbers. That’s why it’s important to choose the moments that truly capture the essence of what I do. For example, I could take a photo of a handshake, symbolizing the successful closing of a deal.

Show the Transformation

So, I’ve got this cool idea for you. You know, certain types of services can really benefit from showing before and after images. It’s kind of like a visual proof of the amazing work you can do. Let me give you a couple of examples to help you understand.

If you’re in the business of painting houses, you can take pictures of the homes you’ve worked on at different stages of the process. This way, people can see for themselves the quality of your work. And if you’re a hair stylist, you can show off the transformation you achieve with your clients’ hair by capturing before and after shots. Remember, though, it’s important to use high-quality photos and take them from the same angle and lighting. That way, your customers can truly appreciate the differences.

Show off Happy Customers

Now, here’s the thing. When potential customers are considering hiring you, what they really want to know is if you can make them happy. And one great way to show them that you can is through photography. You can showcase your satisfied customers in different ways – with portraits, action shots, or even through those fantastic before and after images we talked about earlier. It’s all about making them feel confident that you’ve got what it takes to meet their needs.