4 December 2023

10 Ways Your Business Can Grow with a Mobile App

By Ronald Smith

You know, not too long ago, only big companies had mobile apps. It was like their secret weapon. But guess what? Things have changed! In the past couple of years, smaller businesses have started using mobile apps too. And you know what? It’s really paying off!

Let me tell you something cool – humans are social creatures. We don’t like feeling left out or disconnected from the world. And you know what’s social? Mobile devices! They’re not just for chatting and video calling, you know. Businesses can actually use mobile apps to boost sales. Sure, having a Facebook or Twitter account is good, but it’s just not enough anymore.

Listen up! It’s crystal clear – you gotta have an app. Don’t let the fear of expensive developers hold you back any longer. The good news is, you don’t have to delay it any further. With the right do-it-yourself app builder, you can get your business on the mobile map in just a few days.

All you need is some proper planning and a clear vision of what you want your app to do. Once you have that, it’s as easy as plug and play to bring your app to life.

  • Get your customers engaged
  • Provide excellent service and support
  • Promote your business
  • Boost your online sales

Once you know what you want, you’ll quickly see why you need to hop on the app bandwagon. Here are ten reasons why having an app will make your business more profitable:

Why You Should Get an App

Get more visibility with your clients 24/7

Did you know that in the US, the average person spends more than two hours on their mobile phone every day? And globally, there are over a billion smartphones out there. It’s clear that people today spend more time on their phones than on their PCs. And guess what? That’s great news for businesses like yours – as long as you adjust your marketing plan to match this shift.

Think about it: with so many people using their phones all the time, your business will be seen by a ton of eyeballs. Your image, name, and logo need to be out there, visible when all those people are scrolling, unlocking, and doing whatever they do while on the go.

People have their phones right at their fingertips – quite literally. We use them when we’re waiting at the bus stop, when we’re commuting to and from work, and even when we’re watching TV in the evening. These are all moments when you can send a notification to potential clients and make sure your business stays on their radar.

If you have an online business, using a mobile app can help you sell your products or services. With a mobile app, your customers can do everything they would normally do in person, but from the convenience of their own homes. It’s important to provide valuable solutions to your customers, even when they can’t visit you in person. The more ways you give your customers to reach you, the more successful your business will be.

Reach Your Customers More Effectively

Mobile apps provide your business with valuable information about your customers, such as their demographics and where they’re located. But the real advantage is that you can also provide your customers with useful information about your products and services.

For example, you can share news updates, product details, new features, prices, promotions, and special offers. By understanding the preferences of your customers, you can meet their individual needs. The fact that you can market directly to your customers is a huge advantage.

Give Your Customers Something Worthwhile

Do you already have a loyalty program? Why not bring it into the modern age by making it available on your customers’ mobile devices? Instead of relying on old-fashioned ways of collecting rewards, let your customers use their smartphones or other mobile devices. Nowadays, people are more attached to their phones than ever before.

Customers are always on the lookout for valuable products and services. With so many different places offering the same things, it can be really hard for them to decide where to go. But with a mobile app, you can give them that little extra push to choose your store. For example, you can send them a personalized message based on where they are located.

Make Your Brand Stand Out

Whether you’re starting a new business or giving your current one a makeover, a mobile app can help you boost its visibility. All you have to do is create an app with cool features that will capture the attention of your audience. Instead of spending a fortune on billboards that might go unnoticed, why not invest in a functional app?

Engage your customers with your app on a regular basis. The more they interact with it, the more they’ll grow to like the products or services you offer. This is what experts call effective frequency in advertising. It means that if customers see your brand more than 20 times, it will truly make an impression.

These days, mobile apps have a cool feature that lets users share your stuff with their friends. It’s like when a buddy tells you about an awesome thing they bought or a great place they visited. Research shows that referrals and sales from other people are some of the best marketing strategies out there.

Get Customers Involved

Every customer needs a way to get in touch with a business that sells something they’re interested in. If they can’t reach you, they might just go somewhere else. That’s where a mobile app comes in handy. You can have a customer support section right on the app where folks can ask questions, place orders, leave comments, or file complaints.

Stand Out from Everyone Else

Let me tell you something really important. Having a mobile app is like having something special that makes you different from everyone else. And let me tell you, that’s a big deal. Not many people have realized how powerful and amazing it is to have a mobile app for their business. But you have the chance to be one of the first, and that’s something you shouldn’t take lightly.

Imagine this: while your competitors are still scratching their heads, wondering what they’re missing out on, you’re already conquering the market. You’re reaching out to people, connecting with them, and getting their attention. That’s a recipe for success, my friend.

Just think about it. With a simple tap on their phone, your customers can see everything you have to offer. Your products, your services, it’s all right there, at their fingertips. And the best part? It’s super easy to use. No complications, no headaches, just a smooth and seamless experience for everyone.

Make Your Customers Love You

Do you ever wonder how many people come back to your store or office to buy something again? It’s actually really important for your business to have repeat customers. You can make customers want to come back by reminding them about your store and what you sell.

There are already so many ways that companies try to get people’s attention. You’ve probably seen billboards, banners on the side of the road, ads in newspapers, signs that light up, flyers, banners on websites, coupons, emails, and ads on social media. With so much advertising everywhere, do you really want to add to the noise?

Turn Your App Into a Social Hub!

Ever wonder what makes social media sites so popular? It’s all about staying connected with our pals and seeing what they’re up to, right? Well, why not bring that same social atmosphere to your own app? Let me show you how!

By adding awesome social features to your app, you can grab people’s attention while they’re catching up with their friends. Imagine having in-app messaging, comments, likes, and photo-sharing capabilities right at your users’ fingertips. And that’s not all! You can even let your users log in through Facebook and Twitter. Pretty cool, huh?

Take Your Website to the Next Level with a Mobile App

Have you ever wondered if having a mobile app is necessary if you already have a website? Well, I’m here to tell you that a mobile app actually complements your website’s capabilities and brings even more benefits. While a website is great for attracting new customers, a mobile app goes a step further and fosters customer loyalty.

Think about it, when you want to visit a website, you need to open a browser and type in the URL. It’s not the most convenient or quick process. On the other hand, a mobile app only requires a simple touch on your smart device’s screen. It’s as easy as that! Plus, a website is fantastic for providing information and sharing content like articles, videos, and photos. But sometimes, it falls short when it comes to facilitating two-way communication, which is where an app shines.

Why Mobile Apps Matter

In 2014, something big happened. More people started using their mobile phones than desktop computers. Can you believe it? I mean, I’m always on my phone, aren’t you? And you know who noticed this change? Google. They did some research back in 2013 to figure out how people were using mobile apps. They looked at all sorts of stuff, like travel, health, fashion, restaurants, home and garden, and even cars.

And you know what they found? They found that three out of every ten customers started their shopping journey on a mobile app. That’s a lot of people! It just goes to show how important it is for businesses to go mobile these days.

But here’s the thing: you can’t just have a normal website that works on your phone. That’s not enough. You’ve got to think bigger. You’ve got to think about what marketers call the buy and bye problem. You don’t want customers to come to your site, buy something, and then never come back. That would be a bummer. But you also don’t want to limit yourself to just a mobile app. Why? Well, if you only have an app, you might not be able to find all the customers that are out there. You need both.

So, what’s the bottom line?

First things first, you need a website that works. That’s the starting point. Then, once you’ve attracted some customers, you can get them to download your app. And once they have the app, that’s when the magic happens. You can use it to create all sorts of exciting opportunities. Get customers to leave reviews and interact with your brand. Build up loyalty and make their shopping experience personalized. And who knows, maybe they’ll even tell their friends and help you grow even more.