10 Tips for Bringing Tourists and Travelers to Your Small Business
Are you looking for ways to attract tourists and business travelers to your small business? Well, you’re in luck because I’ve got some tips to help you out. Trust me, it’s a win-win situation. They save money, and you make money!
Contents
- 1 How to Attract Tourists to Your Small Business
- 1.1 1. Create an Unforgettable Experience
- 1.2 2. Mix up the Offers
- 1.3 3. Be Open About Business Decisions
- 1.4 4. Pay Attention to the Small Details
- 1.5 5. Implement a Referral Program
- 1.6 6. Supercharge Your Email Marketing
- 1.7 7. Team Up with Other Businesses
- 1.8 8. Get the Word Out with Mass Advertising
- 1.9 9. Show Off Your Cool and Unique Offerings
- 1.10 10. Get Those Email Addresses
How to Attract Tourists to Your Small Business
So, I reached out to Dave Charest, the Director of Small Business Success at Constant Contact. They’re experts in email marketing software tools and know a thing or two about attracting customers.
1. Create an Unforgettable Experience
When someone checks in at your business, whether they’re just passing through or staying for a few days, make sure they’re in for a treat. Go above and beyond to make their visit memorable.
Creating a great experience that people will talk about is what we’re aiming for, Charest explained. We want them to come back, whether it’s during their current visit or in the future.
2. Mix up the Offers
The deals you offer can have different value depending on the customer’s situation. Are they a regular or just passing through?
For instance, a restaurant or bar can have deals for customers who visit multiple times in one week or for those with out-of-state identification from a certain distance away, Charest suggested.
3. Be Open About Business Decisions
If you’re feeling the impact of rising prices and need to increase them, it’s important to explain why. You can do this on social media or at your place of business. It’s no surprise – customers are facing the same challenges as you.
You know, when it comes to customers, they often feel a connection and really want you to succeed, I said. It’s important to give them a chance to understand what you’re going through and provide support. This builds strong relationships and creates a loyal following.
4. Pay Attention to the Small Details
I believe that tourism relies heavily on word-of-mouth recommendations, I explained. So it’s essential to focus on the overall experience and pay attention to the small details. When your staff delights guests with the little things that set you apart, it makes your business the go-to destination.
5. Implement a Referral Program
I’ve got some awesome ideas to help you boost your small business. Let’s dive in!
6. Supercharge Your Email Marketing
Email marketing is a great way to stay on your customers’ radar and let them know about exciting deals, even if they’re just passing by, I suggest.
7. Team Up with Other Businesses
When small businesses join forces, especially when it comes to marketing, it’s a win-win situation for everyone, advises Charest.
8. Get the Word Out with Mass Advertising
Not only should you reach out to your customers through emails, but you should also spread the word through local newspapers and social media. Embracing mass advertising is the key to letting customers know about amazing deals and enticing them to take advantage of them.
Let me give you an example, I heard someone say. There’s this awesome rock-climbing gym right next to a brewery. And guess what? If you get a hand stamp from the gym, you can get a discount at the brewery! Even though these places have different customers, their joint promotions end up benefiting both of them.
9. Show Off Your Cool and Unique Offerings
If you have something really special that sets you apart from others in the area, make sure people know about it. That way, they’ll come to you for a one-of-a-kind experience. On the other hand, if your business is all about quick service, make sure you excel at it and meet your customers’ needs.
10. Get Those Email Addresses
Collecting email addresses does more than just keeping people informed about upcoming deals and events.
You can also send them surveys to learn what they liked best or how you can improve, said the person I heard. This information will help you attract even more customers in the future and keep them coming back for more.