5 December 2023

10 Things you NEED to Look for in a Marketer for Your Small Business

By Ronald Smith

When it comes to finding the right marketer for your small business, there are some crucial things you shouldn’t overlook. Here are ten important qualities you should look for:

1. Passion: I believe the first thing you should look for in a marketer is genuine passion. You want someone who is excited about what they do and is dedicated to helping your business succeed.

2. Creativity: A great marketer will have a creative outlook and the ability to think outside the box. They should come up with innovative ideas to promote your business and attract customers.

3. Flexibility: In today’s fast-paced world, it’s crucial to find a marketer who can adapt and change strategies as needed. Look for someone who is open to new ideas and can pivot when necessary.

4. Communication skills: Effective communication is key in any business relationship. A good marketer should be able to clearly articulate their ideas, listen to your needs, and keep you informed about the progress of your marketing campaigns.

5. Analytical mindset: Marketing is not just about creativity; it’s also about data and analysis. Look for a marketer who has a strong analytical mindset and can use data to make informed decisions and improve your marketing strategies.

6. Knowledge of your industry: It’s essential to find a marketer who understands your industry and your target audience. They should be familiar with the latest trends and have a solid understanding of what works in your specific market.

7. Results-oriented: The ultimate goal of marketing is to achieve results. Look for a marketer who has a track record of delivering measurable results and can provide examples of their past successes.

8. Adaptability: The marketing landscape is constantly evolving, with new technologies and platforms emerging all the time. Look for a marketer who is willing to learn and adapt to these changes to keep your business ahead of the competition.

9. Collaborative spirit: Marketing is not a one-person job. It requires collaboration and teamwork. Look for a marketer who can work well with others and is willing to collaborate with your team to achieve your goals.

10. Integrity: Last but not least, find a marketer who operates with integrity. Trustworthiness and ethical conduct are essential qualities in any professional relationship.

Finding the right marketer for your small business can be a challenging task, but by keeping these ten things in mind, you can increase your chances of finding someone who will help take your business to new heights.

10 Things you NEED to Look for in a Marketer for Your Small Business

Throughout my journey as a startup founder, I’ve come across ten essential qualities that a unicorn marketer must possess in order to make a significant impact on marketing campaigns.

Unicorn marketers are extraordinary beings who possess a touch of magic, capable of propelling your company towards the lofty heights of a billion-dollar business.

If fate allows you to stumble upon a unicorn in the untamed wilderness of the job market, it would be wise to seize the opportunity and hire this rare gem as swiftly as possible.

What Sets Apart an Exceptional Marketer?

Now, let me unravel the ten key traits that distinguish the crème de la crème of marketers:

10 Things you NEED to Look for in a Marketer for Your Small Business


I love analyzing data and trends to shape my strategy and messaging.


Whether it’s digging into sales reports or exploring site analytics, I’m eager to uncover every bit of data I can find.

Masterful Storytelling

At my core, I’m a great storyteller. I know how to grab my audience’s attention and influence them.

Even if the service or product is complex, I can break it down into something that users not only understand but also get excited about.


People can spot fake messages from a mile away. Especially millennials, they’re experts at detecting phony communication, and they quickly lose interest.

I craft messages that are genuine and transparent, earning the trust of my audience in the process.

The Wizard of Marketing

I’m a marketing magician, and I can make the impossible happen.

No matter what challenges I face, whether it’s a tight budget or a looming deadline, I’ll always find a way to achieve the goals set before me.

Where Magic Meets Reality

I know the secret to success is meeting my audience where they are.

Whether it’s conquering the realm of Facebook Messenger or mastering the art of Instagram stories, I’m not afraid to dive into uncharted territory.

Focused and Determined

Even when faced with a mountain of tasks, I always keep my objectives crystal clear.

I’m a master at prioritizing, and I can adapt and rearrange my priorities whenever necessary.

Fueled by Passion

What sets me apart from the rest is my deep inner drive and unyielding motivation.

I’m the best of the best because I have an unstoppable fire burning inside me.

I give every project everything I have, and I’m always looking for ways to improve, learn, and grow (no hand-holding required).

I’m Humble and Open-minded

I am confident, but I’m also humble and open-minded.

I’m willing to take constructive criticism, and I’m always thankful for the opportunity to improve.

I Keep the Audience in Mind

The best marketers have one thing in common: they always have their audience at the forefront of their mind.

I conduct persona research and every message I write is crafted with those personas in mind.

I’m SEO-Minded

You can have the best marketing campaign in the world, but it won’t matter if no one sees it.

That’s why I optimize my content for search so that my messaging is seen by everyone.